Coldwell Banker Advantage Blog

Coldwell Banker Willis-Smith Latest to Join Coldwell Banker Advantage Family of Companies

Posted: April 30, 2019 by Bryan Selser

Coldwell Banker Willis-Smith of New Bern is merging with the Coldwell Banker Advantage network, forming a powerful new alliance in real estate. The strategic move was designed to enhance the client experience and expand the geographic presence of the Coldwell Banker Advantage Family of companies, which include Coldwell Banker Sea Coast Advantage, Coldwell Banker Advantage, and Coldwell Banker Chicora Advantage.

The merger will provide buyers and sellers across Eastern North Carolina and Northeastern South Carolina with a highly attentive, efficient standard of service, as Coldwell Banker Sea Coast Advantage serves Wilmington and the surrounding areas, Coldwell Banker Advantage serves Raleigh, Fayetteville and Southern Pines, and Coldwell Banker Chicora Advantage serves greater Myrtle Beach.


“We are very excited to be able to come together and build off of the incredible success that the Coldwell Banker Willis-Smith team of staff and agents have created.” Said Gary Rabon, President of Coldwell Banker Advantage. “This merger enhances our overall commitment to having the best service for our clients and expanding our resources for our agents.”


“Coldwell Banker Willis-Smith is a hugely successful company with a great reputation and exceptional management. We look forward to building on this success,” said Tim Milam, president of Coldwell Banker Sea Coast Advantage. Stewart Smith, president of Coldwell Banker Willis-Smith, commented that, “This will build on our history of growth, creating substantial benefits for both our agents and our family of clients.”  

“Our brokerages have a long, successful history of working together for the benefit of our mutual clients,” said Drake Bratton, vice president of Coldwell Banker Willis-Smith. “All of us are excited for this merger and what it means for the future.”

Smith and Bratton will retain an ownership interest in Coldwell Banker Willis-Smith and continue in their current roles. With the merger, new business partners will include Tim Milam of Coldwell Banker Sea Coast Advantage, Gary Rabon, president of Coldwell Banker Advantage in Raleigh, and Ralph Huff, president of Coldwell Banker Advantage in Fayetteville.


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About Coldwell Banker Advantage


Coldwell Banker Advantage has 13 offices with approximately 340 sales professionals proudly serving the Triangle area.  Coldwell Banker Advantage is part of the Coldwell Banker Advantage family of companies under shared ownership interest including Coldwell Banker Advantage in Raleigh, Fayetteville, and Southern Pines, Coldwell Banker Willis-Smith in New Bern, Coldwell Banker Seacoast Advantage in Wilmington, and Coldwell Banker Chicora Advantage in Myrtle Beach. Together we are the number one Coldwell Banker residential real estate firm in North Carolina with approximately 1400 agents.  In 2018, through the tremendous efforts of our sales professionals, the Coldwell Banker Advantage family of companies was ranked number 45 among all residential real estate firms in the United States achieving over $3.7 Billion in real estate sales.


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