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VOICE SEARCH ISN’T COMING…IT’S ALREADY HERE Main Photo

VOICE SEARCH ISN’T COMING…IT’S ALREADY HERE


How COO of Coldwell Banker Advantage uses voice search devices.
Posted: February 21, 2019 by Bryan Selser

Written by Rick Gregory, COO at Coldwell Banker Advantage

I love my Alexa. Unlike my kids, I don’t have to compete with Fortnite for her attention….she actually listens to what I say and even responds. Alexa plays the music I ask for, gets me the news and up to date weather. And now I’m starting to expand my daily interactions by multi-tasking between ‘honey-do’s’ and asking Alexa for information on some great vacation spots.

I’m so fascinated with what Alexa and Google Home can do and am convinced voice search will become more and more important as the days go by.

I remember when the iPhone came out and the term “app” started to be used. Like many of you, I stayed with my Blackberry for a while as the cool people gravitated to the iPhone and started to enjoy the App Store which debuted in 2008. (Note: Our middle school kids have never lived in a world without apps).

The app store started with 500 apps and today has grown to millions.

I believe voice search will follow that same trajectory. We are just starting to get used to it. And that’s why Coldwell Banker Advantage launched our Triangle Real Estate Voice Search. We want to help you now. And also gain unique insights into the future.

“Alexa, open …” or “Hey Google, talk to ....” will become really normal for all of us soon. In fact some are even predicting that by next year, about 50% of all searches will be through voice. Add in that Adobe suggested that 48% of all American homes now have an Echo, Dot, Google Home or another type of personal assistant.

Obviously, we want to be as close as possible to you as you make your decision to buy or sell a home. We recognize this is usually a long process filled with emotional and financial decisions and often predicated on events in your life.

It’s likely you and your family are having important conversations, figuring things out, deciding if you want to move and preparing for the process.  This is happening long before you ever call one of our Coldwell Banker Advantage agents.

But we also know that one of the first things you are going to want to know is the value of your existing home.

With our Triangle Real Estate Voice Search, you can be immersed in critical conversations with your loved ones, pause for a moment and say, “Alexa, open Triangle Real Estate” and proceed to ask “What is my home worth?”

You don’t have to break away to get on a computer or fiddle with really small numbers on your phone.

It is really just that easy.

And the amazing part is that Alexa is sharing what our Coldwell Banker Advantage website – or any of the other sites – would tell you.

And, because it’s in “real time” you can do it every day to get a sense of what is occurring in the ultra-local real estate market.

The information you receive serves as guide and helps you get comfortable with how much you may be able make on the sale of your home.

Of course, you can do so much more with our Triangle Real Estate Voice Search. You can identify properties that match the amenities you want in your next home and even instantly connect with those plumbers, painters and others in home related services that are part of our Coldwell Banker Concierge program.

And if you want to zoom in even closer than the overall Triangle, you can substitute the following areas for “Triangle Real Estate”:


Raleigh Real Estate Durham Real Estate Johnston County Real Estate

Cary Real Estate            Apex Real Estate Goldsboro Real Estate          

Kerr Lake Real Estate Lake Gaston Real Estate Wake Forest Real Estate


I encourage you to give Alexa or Google Home a spin and dive into Triangle Real Estate.

Please let me know what you think at rgregory@cbadvantage.com.

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